All the work you do in development from January through September is reflected in the response and activity from givers in October through December. From a development standpoint, there are two pivot points in the year at which you are trying to ask people to make a giving decision. In the first half of the […]
The Illusion of Effectiveness
My father wisely taught me there are no expenses in development. There are only investments. Every dollar and hour spent on development should have a corresponding result and impact on giving. Why? You don’t exist to keep people employed in development. That’s not why you’re there. You’re there to bring others alongside you to support […]