As humans, we cling to what is tangible when defining our success.
In the world of advancement, it’s tempting to measure success by funds raised and the number of zeros before the decimal point. But, to get to the top, we look at the bottom line.
Development is the work of raising money.
We must be cognizant, however, that the currency that we’re after is not money. The currency we’re after is influence.
God uses his people to bring about results, which means that we have to have people-focused work at all times. And that’s the work of development.
It’s tempting to start with a strategic plan to round up donors. But, instead, I suggest that it’s best to begin by accounting for the influence that God has already brought you.
Develop a list of the people with whom you have some degree of relationship and connection.
We want to be good stewards of the relationships that God has already brought us.
Most of the time, people overthink money and not enough about relationships.
Board members and possible donors alike clam up when the pitch is all about the money. They need and want to feel like they’re in partnership with your mission and its vision. One of the best things you can do when you have a team of people together is to say, “Hey, what we’re looking for is people who really might like to make a big difference in our community or this part of the region.”
Look at donors, companies, foundations, grant-making organizations, state funding, and federal funding – what’s driving all of those decisions?
All you can control is who you’re focusing on and then what you’re communicating to them.
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