The fact is, we don’t know what tomorrow let alone next month looks like. Where we live throws another variable into the mix along with where our donors reside.
There are some tactics, however, that we’re suggesting you consider and implement. The sooner, the better!
Reality, not fear.
I am not sharing these thoughts with you to frighten you. You know that. But do you know how to replace the fearful thinking with founded thinking?
It’s crucial to remember we stand in a place of victory. The circumstances of this world – no matter how dire or unprecedented in our time, are not scary to our God.
What we can’t see can be intimidating and cause anxiety for us as leaders, so it’s not surprising that donors are impacted as well.
It’s not the role of leaders to try to imagine possible outcomes and scenarios in order to make decisions.
It is the job of leaders to see reality. We do this by listening to understand what’s really going on with individuals.
Distance, not disengagement.
Now’s the time to become more active, more intentional, and get closer to givers, not distance yourself.
We may be asked to distance socially – not relationally.
How do we do that? We prepare now for later.
Report, not retreat.
Thanking and reporting is key. Always.
However, at this time it’s particularly important as people slow down their decision making, which in turn impacts their giving.
Priorities change as the happenings in the world around us changes our behavior. By thanking and reporting, you can lead the way for donor impact rather than watch an end to giving.
Awareness in the mind of the giver largely determines their comfort level and connection to your ministry. Nurture trust by keeping them informed.