What percentage of all gifts are being made online and what is all the hype about? You might be surprised by the answer to this question. In this video, Zach Clark, Founder of Development and Leadership Coaching, speaks on the topic of online communications. He talks about the context in which you are trying to raise money and how that relates to online communications, the trends and how to avoid the temptation of getting involved in too many things, and he gives some essential things to focus on to get the greatest results over time.
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